The collection and analysis of the data we come into contact with everyday
is the market research that has a wide range of uses. Basically, the most
reliable and familiar information is that which is systematically gathered
first hand by first class sales people, through communication with their
customers, and is then analyzed.
However, the sales people are pressed with their sales targets and do not
have much time to take note of everything; it is difficult to get a good
grasp of the users' needs, because they are blocked by the vendors; and
it is time consuming setting up the angle to conduct the research from.
The reality is that difficult problems seem to hang around.
In this situation, Increase makes an original approach possible so as to
get an efficient and high quality grasp of the market trends from as objective
a viewpoint as possible, based on an enormous sample and the cooperation
of psychologists.
Increase has already secured an original sample focusing on male and female
university students in the Kansai area, centering on the Kyoto-Osaka-Kobe
area. Through our network, we can also secure a sample to the scale of 10,000
female university students that will provide many indicators with which
to get a clear picture of Japanese consumer trends.
It is easy to expect extremely accurate results of the market survey scene,
as it is not a previously contracted sample which is used to being polled
like other companies' market monitors.
It goes without saying that marketing is ultimately the delicate part
of business activities.
At Increase, we guarantee complete secrecy when saving document files of
written reports on the results from market research and the production of
business promotion tools such as catalogs and proposals, and even when using
the communication network.
We have equipment, which is guarded by password and not online, used exclusively
for DTP when producing and storing documents and we rely on the traditional
methods of communication when submitting reports or results, even when requested
otherwise.
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