If the catalog was the all-purpose proposal, then the so-called 'plans' that you submit to your individual clients could be seen as custom-made proposals. The level of completion that both sides expect is primarily the same, but they are probably not something you are apt to put together all that easily, when you have many other things to attend to.
We at Increase, hope you put into practical use our years of experience in research, planning, the creation of promotional tools, and more importantly the drawing up of plans.
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